Your privacy is important to us. This Privacy Policy explains how VinylPlankDirect.com (“we,” “us,” or “our”) collects, uses, protects, and shares your personally identifiable information (“PII”). Please review it carefully to understand our practices.

Information We Collect

We may collect PII when you: Place an order, request samples, subscribe to newsletters, fill out forms, use live chat, or interact with our site or mobile communications.
Types of information may include: Contact details: Name, email address, mailing address, phone number. Order information: Product selections, payment method (not stored by us), shipping details. Engagement data: Site usage, navigation patterns, responses to surveys.

How We Collect Information

We collect data through:
User interactions (e.g., registering, ordering, subscribing).
Use of features like live chat, forms, email campaigns, or communication tools.

How We Use Your Information

Your information may be used to:
Personalize your experience and tailor content/product offerings.
Improve and optimize our website’s functionality.
Respond more effectively to customer service requests.
Manage contests, surveys, or promotional campaigns.
Expedite transaction processing and sample orders.
Request feedback or reviews and follow-up on inquiries.

How We Protect Your Information

We implement multiple layers of security:
Regularly scan for malware and vulnerabilities.
Use SSL encryption to protect sensitive information during transmission.
Restrict data access to authorized personnel only.
Handle all transaction processing through secure, third-party gateways—not stored on our servers.

Cookies and Tracking Technologies

We use cookies and similar technologies to:
Save and process items in your cart.
Remember user preferences for future visits.
Track advertising performance.
Gather aggregate data to enhance user experience.
If cookies are disabled, some site features may not function properly, but you can still place orders via phone or email.

Third-Party Disclosure

We do not sell or trade your PII. We only share data with trusted third parties (e.g., shipping partners, marketing platforms) when necessary—and only under confidentiality agreements. We may disclose information when required by law or to protect our rights or the safety of others.
Aggregate, non-personal data may be shared for marketing or analytics purposes.

Third-Party Pixels, Ads & Google Services

We and third-party vendors (including Google) may use tracking technologies such as cookies, ad beacons, or similar tools to deliver and measure advertising.
You may opt out of interest-based advertising by visiting the Google Ad Settings page or using opt-out tools like Network Advertising Initiative or Google Analytics Opt-Out Browser Add-on.

CalOPPA Compliance (California Privacy Law)

In compliance with the California Online Privacy Protection Act (CalOPPA):
You can visit our website anonymously.
We post a conspicuous link to our Privacy Policy on all key pages.
You will be notified of any changes to this policy on this page.
Changes to your personal information can be made via: email, phone, account login, or live chat.

Do Not Track & Behavioral Tracking

We honor Do Not Track signals. We may employ third-party behavioral tracking even if your browser sends DNT signals.

COPPA (Children’s Online Privacy Protection)

We do not knowingly collect information from children under age 13. If we discover this has occurred in error, we will promptly delete such data.

Data Breach Notification

In the unlikely event of a data breach, we will notify you by email within one business day, in accordance with Fair Information Practices. You have legal rights to pursue action if your data is misused.

CAN-SPAM Compliance

We adhere to the CAN-SPAM Act standards:
No misleading subject lines or sender addresses.
Email clearly marked as promotional where applicable.
Inclusion of our physical mailing address.
Promptly honor unsubscribe requests via email or unsubscribe link.

SMS / TCR Compliance

By providing your phone number, you consent to receive SMS or voice messages—including service updates, reminders, transactional notices, and promotions.
Your number is not shared with third parties unless necessary for delivery (e.g., RingCentral) or required by law.
Message/data rates may apply.
You may opt out anytime by replying “STOP,” or contact us via email or phone for assistance.

How We Handle Your Data

We securely store your personal data and limit access to staff who need it.
Your data is not shared with third parties for marketing without your consent.
Data is retained only as long as necessary to fulfill communication or legal requirements.

Contacting Us

If you have any questions about this Privacy Policy, you can reach us at:
VinylPlankDirect.com
Email: info@vinylplankdirect.com
Last Updated: August 29, 2025